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Take Flight With Your Elevator Pitch

Even if you’re good and take the staircase, you’ll want a brief, intriguing “elevator pitch” or branded statement when someone asks, “What do you do?”

Your goal with this elevator pitch as a lead-generation tool, is to leave the person with a clear synopsis of what you do, engaged and asking for more, in “Really, that’s interesting, tell me more…”

Recently, we participated in a networking seminar that touched on refreshing your elevator pitch, and motivated us to take another look to make sure it was adaptable to the setting we were in, relevant and consistently delivered in a genuine fashion.

A few key components your “under 15 seconds long pitch” should address:

  • Describe who you are, and what benefits you offer for your clients or customers: “I enlighten” or “We empower”
  • Describe the market you want to serve, your ideal client specifically: “small businesses” or “small businesses in the Inland Empire” or “lifestyle brands in LA County”
  • Describe what you offer, your unique selling proposition, what makes you different using flavorful but easy to understand words: “graphic design, marketing and brand awareness” or “creative direction, design and core messaging” or “personalized attention, savvy design and brand awareness”
  • Describe a solution or an answer that you can provide or offer – why they might care and what they’ll benefit by working with you: “so you can market your brand with confidence” or “so they can project the best cohesive brand image for building business” or “so they have a visually compelling brand that connects with their audience”

Once you have the key components of your pitch, arrange them into an effective, free-flowing statement along these lines…

“I provide savvy businesses in LA County with creative direction, graphic design and core messaging so they can market their brand with confidence.”

See you in the elevator!

 

 

 

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Get Fresh With Color

To See How Color Can Influence Your Brand.

Color is an essential part of the brand-building process, whether primary or a full spectrum of color.

When developing a brand image, choose color wisely. Color will influence specific attributes and qualities to a brand, which can alter perception, mood, and even sway purchase behavior.

As part of the recent re-brand of perry design + advertising, was the selection of a new color to better represent our boutique services, collaborative approach and lifestyle brand representation. Shifting from a combination of khaki and black, which helped position us as traditional, neutral and safe, to a combination of “birds-egg” blue and white, for a more contemporary, savvy and fresh image.

As seen here in our identity icon, color exploration is a key part of figuring out associated response and emotion.

Listed are a few common associations of color:

RED – a sense of energy, joy, confidence, and urgency.

BLUE – trustworthy, calming, professional, and approachable.

GREEN – natural, organic, fresh, and soothing.

YELLOW – cheerful, playful, vibrant, and youthful.

BLACK – direct, professional, luxurious, and accurate.

Experiment for yourself by altering the color of your logo or supporting graphic, and find what speaks to you…and more importantly, your target market!