An important part of creating your brand identity is through the creation and consistent use of a unique tagline.
Clever brand taglines are created in many shapes and sizes, serving as a brief, supportive statement, phrase or question that align with your business, and captures your company’s brand essence, tone and personality.
A tagline strengthens your brand positioning.
An effective tagline should evoke an emotional response, spur interest and be memorable.
So when brainstorming on the different types of taglines, consider how it distinguishes the business from its competition, and determine the ultimate response you desire.
Taglines can be a number of things:
Short/Motivational
“Eat Fresh.”
“Just Do It.“
Thought-provoking
“Got Milk?”
Evocative
“Maybe she’s born with it. Maybe it’s Maybelline.”
Positioning
“The ultimate driving machine.”
Descriptive/Defining
“The happiest Place on Earth.”
“The quicker picker-upper.”
“Expect More. Pay Less.”
Identifying the business category
“Love the skin you’re in.”
“Drivers wanted.”
“The Lifestyle Brand Boutique.”
Above all, a tagline should be used frequently and consistently to reinforce its message. What response does your tagline convey?