You may be asking yourself, “Is this some kind of hybrid?” Is a boutique agency something “upscale” and “pricey” like a high-end fashion place? Let’s help clarify the term “Boutique Agency.”
Simply put, a boutique agency is a small creative agency focusing on the imaginative aspects of advertising, marketing and public relations, offering personalized service. The client list is streamlined to afford this type of attention.
At a boutique agency, campaigns are developed on a broader scope. This entails brand development – from the look and color scheme to the messaging and selection of the appropriate media channels to direct the message. Because a boutique agency has a small staff, it concentrates on these key areas and generally does not perform demographic studies and market analysis.
However, a boutique agency will deliver the same work quality as a large agency at a lower overhead.
Having a smaller client list allows the time for a boutique agency to develop a one-on-one relationship and deliver personalized services. It allows development of a better understanding of a client’s business and collaboratively arrives at solutions for their needs.
Boutique agencies, like perry design + advertising, work both in-house and collaboratively with a hired team of experienced, respected designers, advertising, marketing and public relations professionals. This gives the boutique agency the flexibility and ability to develop print, online, broadcast and video materials, along with copywriting, to achieve various advertising and marketing needs, and in some cases will also offer public relations services for higher visibility.
Reasons to Hire a Boutique Agency
• Businesses have direct access to the agency owner working with a select, carefully chosen team
• Staff is flexible and will quickly react to provide personalized solutions
• A small budget is given full attention by a boutique agency; where a larger more prominently known agency would not give it consideration
• Low overhead
Essentially, a “Boutique Agency” is a highly qualified alternative to the larger agencies, especially for small business. You will get great, personalized service from a smaller team that delivers quality results at prices that won’t break budgets.