To See How Color Can Influence Your Brand.
Color is an essential part of the brand-building process, whether primary or a full spectrum of color.
When developing a brand image, choose color wisely. Color will influence specific attributes and qualities to a brand, which can alter perception, mood, and even sway purchase behavior.
As part of the recent re-brand of perry design + advertising, was the selection of a new color to better represent our boutique services, collaborative approach and lifestyle brand representation. Shifting from a combination of khaki and black, which helped position us as traditional, neutral and safe, to a combination of “birds-egg” blue and white, for a more contemporary, savvy and fresh image.
As seen here in our identity icon, color exploration is a key part of figuring out associated response and emotion.
Listed are a few common associations of color:
RED – a sense of energy, joy, confidence, and urgency.
BLUE – trustworthy, calming, professional, and approachable.
GREEN – natural, organic, fresh, and soothing.
YELLOW – cheerful, playful, vibrant, and youthful.
BLACK – direct, professional, luxurious, and accurate.
Experiment for yourself by altering the color of your logo or supporting graphic, and find what speaks to you…and more importantly, your target market!